There is something seriously wrong with the fitness industry these days. It has become far too commercialized.

What should be an industry targeting the good of the population and be there for help and support where it is sought and inspiration where it it is not, has become far to focused on profit and money making.

Which is not only bad for those looking for the support, but for the industry and population as a whole.

Don’t get me wrong, I’m not so naive that I don’t see the business aspect of the industry and that profits are required to allow the facilities and services to survive. But, there is now so much focus on the all-mighty dollar, that it is actually to the severe detriment of the services being provided.

Now, in reading the title to this article, you will no doubt have had one of three thoughts:

1. How dare you! My gym Rocks! (or words to that effect)
2. I agree
3. I’m not a member of a gym, so it can’t suck

If you are in the 1. camp and your gym does indeed ‘rock’, then either you are extremely lucky and have found one of the few quality facilities currently available – yes they do exist, but they are generally small(ish) independent gyms run by people with passion for the subject matter (health, fitness, strength, physique training) whatever their specialism may be, and a deep desire to see the improvements from their clientele. And if you are a member of such a place, then I urge you to shout about it from the rooftops and ensure that place survives and thrives for the benefit of everyone of its members. – or you are deluding yourself.

If however, as is more likely, you fall in the 2. camp, then the big question is, ‘why do you continue to go there?’.

Well, if you are in the majority group – you don’t. Most leisure clubs or large chains operate on the same model. Sell year long (or several year long) membership packages and then hope the member stops showing after a month or two.

If any of these clubs actually had to accommodate their entire client base in a single week, they would be closed down for breaching fire regulations. Especially as most people would want to train during peak times causing clubs to have to deal with around 10 times their capacity levels.

But people do go to these gyms and then complain day after day about how they can’t get using the equipment they want. How they are sick of having to work around the January resolution crowd or the beach body panic groups. They complain how the equipment isn’t up to scratch or there is not enough of it. But most of all, they complain about how their complaints are never listened to.

If that is you, then again, the question is – why?

Often the answer is, because they are all the same and they have to train somewhere. But as the people in group 1 will testify, that is not the case. There are great gyms out there, you just have to look past the usual suspects. Don’t just go for the gym that is the cheapest or the nearest or the one that you’ve heard of because they have the biggest marketing budget. Don’t pick your gym based on the number of treadmills. And if their marketing is based around gimmicks like Vibro Plates, Thigh Isolation Machines or Zumba Classes, don’t just walk away, turn and run and run fast (don’t worry, no one in that place will have the fitness level to catch you).

Where you train should be down to one thing and one thing only – will it help you achieve your desired results?

The sales person will invariably look to convince you that you will. That is, after all, their job. But will they really?

• Will the staff be on hand to correct your technique?
• If you don’t know where to begin, will you be offered a programme based on your goals (and I don’t mean a generic workout where a fitness instructor, who considers this a wage packet rather than a calling, shows you how to switch on set up or use the machines and then maybe throws in a couple of sets of bicep curls for good measure)?
• Do they have all the equipment you need to train well? – And I don’t mean the equipment they tell you you need – a smith machine is NOT the same as a Bench Press, Kettlebells are NOT all you need, A leg press machine does NOT replace a squat rack. It doesn’t have to be complicated though. Solid, practical equipment trumps shiny with lots of buttons and levers every time.
• Do they have space for you to train? What time will you regularly be training? Go in at those times and see if you would be able to carry out your workout of choice. If not, what’s the point?

These aren’t the only criteria, but you get the idea. A gym is about training for a result. If you can’t train optimally, then why are you paying a membership?

Time was that a gym simply meant a big shed with little more than barbells and weights. If you wanted a CV workout, you went outside and hit the pavement. And you know what? These gyms worked and the people using them got phenomenal results. However, since Nautilus developed their ‘variable resistance’ 12 station circuit machines in the 70s there have been constant developments in the variety of equipment available in modern gyms. So that should mean an even better training experience right?

Unfortunately, these machines did not live up to the theory and did not produce the results they were designed for. But leisure clubs still use them. Why? Because it takes about 30mins to train the entire staff of a club to use every machine in the building, whereas it takes months to train them to be proficient in lifting weights correctly and further months or even years to train them well enough to train another person in how to do it.

So a club that takes the path of least resistance and puts their investments in machines is thinking only about profit and turnover rather than your results.

What about cost?

What about it? You cannot put a price on your health and fitness. If you lose that, you lose everything. Ok there are limits, but you are unlikely to exceed an acceptable budget regardless of the gym membership.

The highest membership I am aware of in the West of Scotland is £140 per month (there may be higher, but I haven’t heard of it). Now that is for a leisure club and to be honest it is more of a status thing than a gym membership. People rarely go there to train well, they go there to meet up after a ‘session’ to sit in the cafe and socialize. If you are serious about your training, you wouldn’t go there anyway.

Almost all other gyms are well below the £100 level and for most people, that is not a problematic amount. It may feel like it is. You may believe it is. And for a few it might be. But most of the people I would hear complain about such a figure have no issues spending over £50 on a night out drinking or a similar amount on Sky Sports or Movies. So where are your priorities? Quick treat fix now or a fit and healthy life?

However, I know that isn’t you as such a person wouldn’t have read this far.

Just remember most gyms are giving you access to many thousands of pounds worth of equipment. And if the staff are experienced and passionate enough (which they should be if you select the right gym) then you are also getting that experience and education along with your membership.

So if you look at it that way, it’s an absolute steal.

Is it worth paying £15 per month for a gym where you don’t feel comfortable, can’t train well, it’s too busy or you never go? Or is it better to pay more for a gym where you get fantastic results, feel like you are appreciated as a member, are given all the help and advice you need and are able to achieve something?

As for distance, again, priorities!

You are better going to a gym once or twice per week where you can train well and train right than to go with your local gym and achieve nothing.

We have just opened a facility that covers every criteria that I felt was lacking in the gyms I’d experienced. Everything listed above and more is checked off. And there are members and clients who travel almost 40 miles several times per week because of this.

If you want to check it out Click Here.

There are no queues for equipment, everything is robust and of high quality (Barbells tested to 1500lbs, Bumper Plates etc), there are no gimmicky pieces of equipment taking up training space (no abductor machines, wave machines or Vibroplates) just the equipment needed to get quality results.

And we ensure that we listen to the members. A few weeks back a couple of members mentioned a punch bag (which we didn’t have at the time) another couple mentioned suspension training. Both are now part of the set up.

I’m not saying this to sell our gym though. For most of you we are not a practical choice given we have subscribers from all around the world. But it is simply an example of what is available. There are gyms out there that will get you the results or training experience you are looking for. Go seek them out and stop whining about how much your gym sucks when you have been a member there for the last 4 years!

Demand better!

You are the customer! It’s your Gym! Make sure it meets your needs! And if it doesn’t, find one that does!

If however, you are in category 3 and don’t have a gym membership. Perhaps that is because you thought all gyms sucked. Well now you know different. So widen your search and you will find that gem you are looking for.

Or maybe you don’t want to join a gym.

That seems a bit alien to me these days, but I remember a time when I felt the same. You don’t have to join a gym to be fit and healthy. You can play sports, work out at home or do some other kind of physical activity and that’s all good with me. In which case, this all doesn’t apply to you, but if that’s the case, why did you read this far?

Whatever the reason, thank you and I hope you have enjoyed doing so.

So over to you guys.

Am I wrong?

Does your gym ‘Rock’? And if so, list it below and let others know about it.

Or does your gym actually suck hard? And what is your reason for sticking with it?

Comment Below and Let me know.

Until next time – go find a great gym and train for success!

 

Tags: attaining your goal, don't have time, exercise, focus, gym results, gym too busy, physical improvements, Physique Changes, results, training

This entry was posted on Monday, March 19th, 2012 at 8:23 am and is filed under Exercise, General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.